A woman wearing a light grey cap, sunglasses, and a white shirt with red and black accents is sitting on a stadium seat. She is holding a phone in her right hand and appears to be looking at it. The background shows other stadium spectators and a blurry green field.

How My Consent, Before Content works

The purple signal

A child who does not wish to be photographed or filmed, or whose family prefers their image is not shared online, wears a purple wristband or sweatband. It is instantly recognisable and non-intrusive. It tells photographers, media and other parents that consent has not been given, without anyone needing to have an awkward conversation in the middle of an event.

A purple silicone wristband and sweat band, both with white text that reads "My Consent, Before Content."

At a club or school event

The campaign is designed to be simple for clubs and schools to adopt:

  1. The club or school offers families a purple wristband, with no need to give a reason and no record kept.

  2. Signage at the venue lets photographers, media and other parents know what the purple signal means.

  3. If a child wearing the signal is captured incidentally, media and parents are asked either not to publish, or to blur the child's face before posting.

  4. That is it. There is no enforcement, no penalty and no public list. It works through awareness and respect.

What it is not

It is not a ban on photography. Legitimate event coverage continues.

It does not stop parents photographing their own children.

It does not prevent any child from taking part in sport or school activities.

It does not create new legal risk for clubs, schools or media who respect the signal in good faith.

It does not replace existing event consent forms; it adds a simple, real-time way to say no.

Why it matters

Once a child's image is online, it is very hard to take back. Australia's laws rightly focus on platforms, organisations and offenders, but very little addresses the first moment an image is captured and shared. A simple, visible signal at that moment gives children and families back some control, and helps build a culture where consent is the norm, not the exception.

Thinking about adopting it at your club or school?

We would love to hear from you. We can provide wristbands, signage and simple guidance to help you introduce My Consent, Before Content at your events. For Queensland clubs and recreational associations, it can also support your obligations under the Child Safe Organisations Act 2024.

Get in touch